Having been reborn as the villainess, she strives to be the best she can be at it; especially as the king has hired her to bully Liz in order to push her out of her comfort zone. She gets more invested in the job as Liz has fans who pick fights and bully anyone who isn't following blindly.
Alicia is very compassionate to the less fortunate, having taken in a child from a village who was banished as her retainer.
